Estée Lauder x
Manchester United
This global partnership required translating the energy and cultural relevance of sport into Estée Lauder’s visual world without diluting either. I led creative and art direction for social-first and campaign content, guiding concept, on-set execution, and post-production to ensure cohesion across platforms. Each campaign yielded expressive, platform-native visuals and social-first cutdowns (shared across Instagram, TikTok, Douyin, YouTube, Weibo) that felt culturally fluent.
“Change the Game Overnight”
Client: Estée Lauder | Production: Meldrum Dent | Director: Christopher Ranson
“After Hours”
Client: Estée Lauder | Production: Meldrum Dent
“Routine, Repetition, Results”
Client: Estée Lauder | Production: Meldrum Dent | Director: Christopher Ranson
“Game Day Ready”
Client: Estée Lauder | Photographer: Richard Phibbs
