Silversea Cruises

Defining the visual language of a global rebrand.

Silversea commissioned Superbloom to introduce a new global brand positioning and redesign. Working alongside Mother Design, who developed the core identity system,
I led art direction across brand, campaign, film, and photography — translating the strategy into a cohesive visual language.

Context |

I built the art direction framework that defined how the brand is experienced across its destinations and offerings. This included direction on subject matter, light, color, framing, and wardrobe across key categories: ship, landscape, amenities, people, and food.

I oversaw visual continuity from pre-production through post — including an initial shoot across three continents — and delivered a comprehensive 70-page brand bible to guide global execution.

Creative Territory |

“To Finding More”

Director / Photographer: Nathan Copan / DoP: JP Whitfield / Agency: Superbloom House / ECD: AJ Gutierez / Creative Director (Art): Mikaela Gauer