Lucille Palm Springs
Rebranding a historic hotel property
Lucille Palm Springs marked the transformation of a former property into a newly imagined hospitality identity. I led creative direction and client strategy, working alongside an artist collaborator to redefine the hotel’s narrative, visual identity, and experiential touchpoints from the ground up.
Context |
I shaped the brand story around the desert landscape, architectural history, and tonal warmth of Palm Springs — ensuring that every element, from naming to in-room artwork to physical signage, reflected a cohesive world. The result was a hospitality identity grounded in environment, texture, and lived atmosphere.