La Mer - Science Expedition
Building a global content system across ritual, science, and the sea.
In partnership with Pachamama, I creatively produced and led a multi-day scientific expedition off the coast of British Columbia to document La Mer’s origin story at its source — the harvesting and study of its proprietary sea kelp. The project brought together marine scientists, brand stakeholders, and a full production crew in a remote, field-based environment.
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The work required balancing scientific rigor with cinematic storytelling. I shaped the visual language to honor the rawness of the landscape while maintaining brand integrity — capturing process, texture, and human presence within an unpredictable marine environment. From logistics through visual execution, I guided the production to ensure authenticity and coherence in conditions that demanded adaptability.