Estée Lauder
Shaping digital-first beauty campaigns across product and platform
As Creative Director on Estée Lauder’s FAST Global Creative team, I led the development and execution of digital-first campaigns across product launches, seasonal moments, and evergreen brand storytelling. The team focused on evolving Estée Lauder’s presence across social, e-commerce, and motion — producing high-volume creative that could move quickly across global markets.
Working closely with global marketing, product development, motion, and affiliate teams, I concepted and art directed still and video shoots, collaborating across disciplines to deliver campaigns for digital, retail, in-store, social, and print.
Context |
Working primarily across Advanced Night Repair and other hero products, the creative approach focused on translating product science into visual storytelling. Concepts centered on renewal, radiance, and nighttime repair, using light, texture, and motion to emphasize skin luminosity and product efficacy while maintaining Estée Lauder’s prestige aesthetic.
