New Chapter of Luxury, Through a Fresh Lens

Silversea Cruises partnered with Superbloom House to launch a new brand identity and global campaign under the tagline "To Finding More" - redefining the future of ultra-luxury travel through emotional storytelling and elevated visuals.

My Role
- Led art and creative direction for the brand relaunch, building a modern visual language across film, photography, and digital channels
- Infused a fashion-forward, cinematic approach into the world of luxury travel, spotlighting remote destinations such as Antarctica, the Mediterranean, and the Caribbean
- Developed campaign narratives that aligned with Silversea’s evolved brand identity: bold, sophisticated, and emotionally resonant
- Produced a three-part docuseries as an extension of the campaign
- Oversaw post-production and collaborated with Superbloom House, Mother Design, and Silversea’s internal teams to ensure brand cohesion across all global touchpoints

Impact
"To Finding More" introduced a new era for Silversea and resonated with a younger generation of curious, design-driven travelers
The campaign cemented a long-term partnership between Silversea and Superbloom House, positioning the brand at the forefront of luxury exploration