Farmworker Voices — United Farm Workers Foundation

Humanizing Climate Through the Stories of Those Who Feed Us

Climate change often feels abstract and distant. For migrant farmworker communities, it is urgent, visible, and deeply personal. The challenge was to humanize this crisis by turning policy into story, and data into empathy.

The Vision
To reframe climate impact through the voices of those on the frontlines, highlighting farm workers not as victims but as essential contributors to both food security and the climate movement

My Role
- Served as creative producer and lead client partner on behalf of Pachamama Film, in collaboration with Gutsy Media
- Secured the project and managed client relationships with Gutsy Media x United Farm Workers Foundation
- Shaped narrative strategy and conducted in-depth pre-interviews to inform story arcs and casting
- Traveled across Georgia, California, and Arizona to produce a multi-part bilingual docuseries
- Coordinated multilingual production logistics and oversaw creative development from research through execution

Impact
We created over 60 pieces of content for the campaign. The series became the emotional centerpiece of a national campaign advancing workplace protections for farm workers. Through social media toolkits, grassroots outreach, and policy alignment, the work amplified the UFW Foundation’s mission to audiences across the country